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Marketing: Home

Resources for researching marketing topics or developing a marketing plan.


This guide lists resources for research and marketing plan development.  Areas covered are:

Print tools have been suggested when an electronic equivalent is unavailable.

To access existing off-the-shelf market research reports, go to the Market Research guide.

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Quick Answers: social sciences and management

Quick Answers: social sciences and management provides answers to frequently asked questions. This tool replaced the Dewey Research Advisor.