Advertising Industry
- Advertising Red Books: Agencies [Book] Profiles of US advertising agencies with annual billings by media and accounts.
- Advertising Red Books: International Agencies [Book] Profiles of international advertising agencies.
- Market Insight (Standard & Poor's) Tab on Industry then select Advertising from the menu to download a survey of the industry. Surveys are issued biennially. Works best with IE 6+.
- Business Source Complete Search for articles on the advertising industry published in marketing research journals and the trade press.
- IBISWorld Current reports on US industries. Scroll to the section on Professional & Technical Services to find reports on advertising sectors.
Media
- Broadcasting & Cable Yearbook [Book] Marketing statistics & media information for areas throughout the US.
- Editor & Publisher Market Guide [ Book] Directory of newspaper markets & demographics.
- eMarketer Analysis & data on a range of advertising media & channels, digital & new media.
- Historic Images: Ad*Access Image database of 7000+ images from US and Canadian media, 1911-1955.
- Historic Images: Emergence of Advertising in America Database of 9000+ advertising items from 1850-1920. Aims to document the birth of consumer culture.
Ratios, Budgets & Expenditures
- Advertising Ratios & Budgets [Book] Standard work from Schonfeld & Associates listing historical and projected ad budgets of individual companies and industries. Annual.
- Advertising Red Book: Index to Advertisers [Book] Advertising expenditures by companies. Use the index volume to find data on what companies spend by brand & product, industry, and geographical location.
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