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Marketing 

Resources for researching marketing topics or developing a marketing plan.
Last update: Jul 17th, 2009 URL: http://libguides.mit.edu/marketing  Print Guide  RSS Updates

Demographics & Consumer Behavior            Print Page
  

Business Demographics

  • IBISWorld  
    Reports on 700+ industry segments with data on number of business establishments, revenues, etc. Covers manufacturing, wholesale, retail, & services.
  • Orbis  
    Profiles of 53 million companies. US and international. Can be sorted by location, industry, size.
  • ReferenceUSA  
    Lists 14 million US business. Can sort by business type, size, location. Good source for finding small business.
 

Consumer Demographics

 

Lifestyles

  • eMarketer  
    Focuses on all aspects of emarketing. Reports on consumer segments & trends related to internet usage, online shopping, mobile technologies.
  • Global Market Information Database (GMID)  
    Profiles of consumer habits & lifestyles for 175+ countries. Trends for expenditures across a range of product categories and services.
  • JupiterResearch  
    Reports on consumer segments related to personal technologies and web use.
 

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