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Marketing 

Resources for researching marketing topics or developing a marketing plan.
Last update: Jul 17th, 2009 URL: http://libguides.mit.edu/marketing  Print Guide  RSS Updates

Strategy & Management            Print Page
  
 

Journal Articles & Working Papers

  • Business Source Complete  
    *Covers journals such as Marketing Science, Journal of Marketing, Journal of Consumer Marketing and more.
    *Try various search terms: direct marketing, branding, channels, marketing strategy, long tail, internet marketing, marketing mix, etc.
  • SSRN: Social Science Research Network  
    *Repository of business school faculty working papers.
    *Open the Marketing Research Network on the left pane or simply choose Search on the nav bar.
 
 

Books in MIT Libraries

  • Barton: MIT Libraries Catalog  
    *Search on various keywords.
    *Or, for a precise search, choose Subject Keyword from the search type menu and try terms such as: marketing - management, branding, marketing - planning, marketing - case studies, etc.
 

New Marketing Books at MIT


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Professional Associations

  • American Marketing Association  
    Offers resource library, best practices, professional development options. AMA journals available full text in Business Source Complete (see box above).
  • Business Marketing Association  
    Reports & surveys for B2B marketing professionals.
  • Marketing Science Institute  
    Mission is to bridge the gap between research & business practice. MIT Libraries subscribe to their working papers series. Search titles in Barton.
 

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