Printers / Mobile / Screenreaders

Admin Sign In 
 MIT Libraries Home  »  Research Guides Home  »  Marketing

Marketing 

Resources for researching marketing topics or developing a marketing plan.
Last update: Jul 17th, 2009 URL: http://libguides.mit.edu/marketing  Print Guide  RSS Updates

Market Share & Size            Print Page
  
 

Sources

  • Business & Industry (RDS)  
    News articles and stories from industry associations.
    **Type a product or competitor's name into the Words and Phrases box and then highlight Market Share and/or Market Size in the Concept menu in Advanced Search.
  • Global Market Information Database (GMID)  
    Reports on company and brand share for a range of consumer goods. International coverage.
  • IBISWorld  
    Current reports on 700+ US industries. Open report chapters titled Segmentation for data on market segments. Open report chapters titled Market Characteristics for market size data.
  • InfoTech Trends  
    Tables & charts of data on information technologies, hardware, software.
    **Type market share into phrase search box and combine with product or equipment terms.
  • Market Insight (Standard & Poor's)  
    Industry surveys and data.
    **Choose an industry from the drop down menu, then retrieve Industry Survey. Market share data often embedded in report. NOTE: Works best with IE 6+.
  • Market Share Reporter [Book]  
    Annual compilation of reported market share data on selected companies, products, and services.
    **Use the back-of-book indexes to look up products, services, brands, and companies.
 

Research Guides | MIT Libraries | Massachusetts Institute of Technology
webmaster@libraries.mit.edu

Powered by Springshare. Text licensed under Creative Commons, unless otherwise noted. All other media all rights reserved unless otherwise noted.

Description

  Loading content... please wait