Using industry codes in research
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Market Research: Do-It-Yourself 

Last update: Aug 27th, 2009 URL: http://libguides.mit.edu/market-res-diy  Print Guide  RSS Updates

Using industry codes in research            Print Page
  
 

Using industry codes

Is your product a niche product or an innovation? It may not be clear what industry you should research.

One strategy is to see if your product is classified by an industrial classification system. These systems organize and code products in numeric hierarchies.

Industry classification codes can be used to:

harvest government industrial statistics

tailor industry specific searches in databases

generate lists of competitors in company directories

 
 

Industrial Classification Systems

NAICS and SIC are classification systems used in the U.S.  NAICS was officially adopted in 1997, but SIC is still used by some commercial databases.

 

US Industry Statistics by NAICS codes

  • American Factfinder  
    Production, revenue, and other data on U.S. industry sectors and products grouped by NAICS codes. At the top page, choose Annual Economic Surveys.
  • IBISWorld  
    Statistics on revenue, prices, growth, market segmentation, etc., for 700+ industries grouped by NAICS codes.
 

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