MIT Libraries Research Guides - Market Research: Do-It-Yourself

Market share & size

The size of a market and the share of this market held by competitors are key to assessing the competitive environment.

There is no single source of market size/market share data.

Market size/share information is usually pieced together from various sources.

Business & Industry (RDS)
News articles and stories from industry associations.
**Type a product or competitor's name into the Words and Phrases box and then highlight Market Share and/or Market Size in the Concept menu.
Global Market Information Database (GMID)
Reports on company and brand share for a range of consumer goods. International coverage.
IBISWorld
700+ reports on US industries.
**Look in report chapters on 'Segmentation' & 'Market Characteristics' for market data.
Market Insight Industry Surveys
Industry surveys and data.
**Choose an industry from the Industry drop down menu, then open the Sub-Industry Revenue Share link on the left pane.
NOTE: Works best with IE 6+.
Market Share Reporter (Book)
Annual compilation of reported market share data on selected companies, products, and services.
**Use the back-of-book indexes to look up products, services, brands, and companies.

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