What these sources offer
To understand the market for your new venture, you will need information about potential customers. These sources offer information about various customer bases:
Off-the-shelf reports from professional researchers
Consumer demographics and lifestyles
Business-to-business (B-to-B) markets can be compiled from company directories
Institutional markets, including governments
Off-the-shelf Market Research Reports
- eMarketer E-business, online marketing, internet and other media.
- Frost & Sullivan Aerospace, automotive, chemicals, electronics, energy, environment, health care, information & communication technologies.
- Gartner Group Reports Information technologies and applications.
- Global Market Information Database (GMID) Consumer, industry, & service markets in 200+ countries.
- IBISWorld Industry Reports Market characteristics, size, and trends for 700+ U.S. industries.
- InfoTech Trends Information technology. After opening the link, you will be redirected to Subscriber Login; click the yellow Login with IP Address button.
- Jupiter Research Internet and communication technologies.
Delivered via Forrester.com, but Forrester content is NOT available. - Snapshots North America Overviews of major industries & markets.
- Sports Business Research Network Sports and athletic equipment.
- Windhover Archive Biotechnology, pharmaceuticals, medical devices.
- World Pharmaceutical Markets Pharmaceutical & health care markets for 60+ countries.
Institutional Markets
- FedBizOpps Requests for products and services the US government would like to purchase. Includes listings of recently awarded contracts.
- National Association of State Procurement Officials (free web site) Information about how US states obtain products and services.
Consumer Demographics & Lifestyles
- Community Sourcebook America (CDROM) Detailed US demographic data and spending potentials by zip code and county.
- Demographics USA, County edition (Book) Compares demographic information across U.S. counties. Shows retail sales in major product categories.
- Demographics USA. Zip edition (Book) Compares demographic information across the US by zip code. Shows retail sales in major product categories.
- Global Market Information Database Data on consumer lifestyles, households, and populations for 200+ countries.
Business-to-Business (B2B)
- CorpTech Directory 95,000 U.S. companies in 3,000 high tech product categories.
- GlobalSpec Products & suppliers specializing in technical, scientific, & industrial markets.
- Hoover's Online 18 million public and private U.S. and international companies.
- ReferenceUSA 14 million U.S. businesses.
- Thomas Register of American Manufacturers Listing of manufactures in the U.S. & Canada. Includes links to product catalogs.
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