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Nielsen Consumer Panel Data
These data track a panel of 40,000 - 60,000 US households and their purchases of fast-moving consumer goods from a wide range of retail outlets across all US markets. Begins in 2004 with annual updates. Access is available to MIT faculty and PhD students only.
Nielsen Retail Scanner Data
Retail Scanner Data consist of weekly pricing, volume, and store environment information generated by point-of-sale systems from more than 90 participating retail chains across all US markets. Data begin in 2006 and includes annual updates. Access is available to MIT faculty and PhD students only.
Business & Management Librarian