These data track a panel of 40,000 - 60,000 US households and their purchases of fast-moving consumer goods from a wide range of retail outlets across all US markets. Begins in 2004 with annual updates. Access is available to MIT faculty and PhD students only. PhD students need to be working under the supervision of a tenured or tenure-track MIT faculty member. Further, that professor needs to be an "advisor under contract" with Kilts
To request access to Nielsen Retail Scanner data, go to
https://marketingdata.chicagobooth.edu/Anonymous/Welcome Select institution to be 'Massachusetts of Technology' and fill out the "Request Access" section. Your request will then be approved by Sloan Technology Services. Questions? Contact stshelp@mit.edu
