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Writing for the Web: Home

Why do we care?

  • Clear, simple writing is more usable and accessible for everyone.
  • One of the core values of the MIT Libraries is accessibility. 
  • People don’t read - true of website content, emails, etc. 

How do people read on the web?

They don't. They instead

  • skim, scan, and select
  • quick glances and occasional very brief stops
  • read a little at a time
    • mostly in short burst
    • grab and get on towards the goal

Users will read more if/when

  • They are highly motivated OR
  • Are required to get complete information - i.e., a paper or report

Before you begin writing

Ask yourself: 

  • Why is this content needed? Who is my audience? Are they beginners, experts, or somewhere in between? 
  • What are their goals? What are my goals?
  • Does the user truly need or want all the given information.

The basics

  • Chunk the content into manageable bits
  • Don't write prose.
  • Keep sentences to one or two points.
  • Keep paragraphs short. A one sentence paragraph is OK.
  • Use lists.
  • Edit, edit, and edit some more.

See our Clear writing principles for more guidelines and best practices.

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