The Libraries' logo is designed to be dynamic and flexible. It can, and should, appear in a wide variety of shapes and a range of colors.
The logo is composed of two elements:
The two elements together form the logo:
The wordmark can be aligned in one of two ways:
The Libraries' dynamic, code-generated logo is created with a custom stand-alone application. The application is available for Mac, PC, and Linux machines and generates logo assets and graphic motifs in various file formats (jpg, png, pdf, svg, and mov) at the touch of a button. To request installation of the desktop branding application or support for an already installed application, email email@example.com with the subject: "Libraries Branding App Request."
For quick access to a wide variety (in color and file type) of already generated logo files, see Downloads & Templates.
Whenever possible, we will provide templates for commonly used materials such as temporary signage and PowerPoint presentations. If you have needs beyond these, we strongly encourage you to reach out to the Marketing and Communications team for assistance.
However, we do recognize there will be situations where you need to create something quickly, such as a temporary sign. In these cases, we recommend following these general guidelines:
The MIT Libraries' core typeface is called Neue Haas Grotesk. It has a long legacy of being used at MIT going back to the 1960s.
Instructions for installing the brand typeface:
If a small- to medium-sized print asset is being made, a JPG should be generated. A JPG is a raster-based element, made up of pixels. A JPG can also be easily uploaded to the web. However, as JPGs are pixel-based, the larger the image is scaled, the more the image will degrade in quality. While all of the size options output at 300 dpi, keep in mind what kind of asset is being created, in order to keep the quality of the identity intact.
In order to generate a logo for the web, or to generate a logo with a transparent background, a PNG output should be chosen. A PNG is a raster-based asset as well, and is great for the web as it loads quickly. A PNG is useful because it can also be saved with a transparent background, and can overlap other background images.
A PDF is vector-based asset. Unlike a raster element, a vector is made up of paths, and will not lose image quality. PDFs are great for print as when they are stretched, they do not become pixIlated. If you need to print something (especially something very large), a PDF may be the appropriate output form.
An SVG is a scalable vector graphics file. SVGs are great for the web as they appear in high quality, they are scalable without pixIlation, and are generally small file sizes, which means they will load relatively quickly.