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Brand Guide: FAQs & Support

Resources and guidelines for expressing the MIT Libraries' brand


Which version of the logo should I use?
You can choose any color or shape you like and are encouraged to use a variety of difference versions, but make sure the file you download will work for its intended use:

  • Is it for print or the web/digital? PNG and SVG are good for the web. If it's a small- to medium-sized print project, a JPG will work. PDFs will work for larger print projects. 
  • What background will the logo be used against? Files are available with white, black, and transparent backgrounds. Transparent background versions are available with both black and white wordmarks. Please remember that the logo should not be used against colored backgrounds.
  • How big a file do you need? Files are available in small (2x2" at 300 dpi), medium (6x6" at 300 dpi), or large (11x11" at 300 dpi). Use a large enough file so that the logo does not become pixilated. Vector-based files (PDF and SVG) can be scaled up without becoming pixilated. 
  • Does the logo need to fit into a more horizontal or vertical space? Select a logo with a shape that best suits the orientation.
  • On which side of the page/screen will it be placed? The logo should generally be placed on the left-hand side; top or bottom. Therefore, the logo used should have the wordmark placed on the "right." The opposite applies if the logo is being placed on the right-hand side of a page, however this practice is rare.

If you have any questions about what type of file to use, please don't hesitate to contact us

What font(s) should I use?
Our core typeface is Neue Haas Grotesk. See the Typography section of the Visual Identity guidelines for more information.

If you do not have access to the typeface (for example, if you're running a presentation from a computer without the font installed), Arial or Helvetica may be used as an alternative. 

Where can I get letterhead or business cards?
Stationery and business cards can be ordered from Ambit Creative Services through the MIT B2P system. Please see the Libraries' business card policy.

How do I get a poster/postcard/other items to promote an event/service?
Fill out the marketing support request form at least 10 business days before the materials are needed. A member of the Marketing and Communications team will follow up with you. 


Have a question or need help implementing the brand? Please contact the Marketing and Communications team:

Brigham Fay, Director of Communications


Beth Barnett, Marketing and Communications Assistant
Regular hours are Tue and Wed, 9am-5pm, and Thur, 9am-1pm

Submit a request for marketing support