LibGuides: Marketing: Competitive analysis

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Competitive analysis

Competitive analysis takes into consideration factors such as the market size and the market share, financial position, and reputation of key competitors. While some databases provide pre-packaged SWOT reports for various companies, not all companies are covered. Also, pre-packaged SWOT reports are usually not available for product categories or lines of business.When you cannot find a pre-packaged report, you will need to compile relevant data on current and potential customers as well as competitors. Use the following resources to find company profiles including information on key competitors, their major brands and products:

ABI/Inform
Find articles from major business publications about business conditions, management techniques, business trends, management practice and theory, corporate strategy and tactics, and competitive landscape worldwide. Quick Guide
Business Source Complete
Includes country reports, SWOTs, company profiles, and industry overviews. Try a search with [company name] and SWOT
Capital IQ
Search by company name to find a list of competitors, suppliers and other pertinent information for your company. Available at Dewey Library; on-site access only
D&B Hoovers
Lists public, private, and nonprofit global companies that can be searched using a set of criteria and downloaded. Company profile includes news, corporate overviews, financial data, market research reports, analyst reports, executive biographies, SWOT analysis, significant developments, strategic initiatives, industry norms, and market share.
EMIS (formerly ISI Emerging Markets)
News and reports on industries, markets, and companies in emerging markets covering Africa and the Middle East, Asia Pacific, Americas, Europe and Central Asia.
Factiva
Access full-text articles from thousands of publications, including daily newspapers, magazines, journals, newswires, and trade publications. Click on the Companies/Markets tab in Factiva to find the latest company news, press releases, key financials, competitor list, and use the Search tab to find articles using your own keywords.
LexisNexis Academic
Lexis Nexis Academic provides access to the full-text of many news, business, and legal resources, including the New York Times. Create a company list using Dossier from "search by subject or topic" dropdown. Limit your search to companies within a specific industry, geographic area, or that meet a certain financial criteria. All results can be downloaded onto a spreadsheet.
LSEG Workspace
LSEG Workspace is the new name and interface for ThomsonONE database. To find analyst reports for a specific company (also known as sell-side, aftermarket, broker, or equity research), search by ticker symbol or company name in the top search box. Then, under News & Research menu, click on Company Research. Use filters on the left to refine your search. To screen for analyst reports based on a set of criteria, enter ADVRES in the search box to get a menu for advanced research. Use filters on the left to refine your search by industry, geography, contributor, keywords in the text, and more.

Note: There is a daily limit of 150 pages for viewing and downloading analyst reports. This limit resets at 12:00 AM Eastern Time daily.
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ThomasNET
A comprehensive resource for finding manufacturers, suppliers, product information, and CAD drawings. You can search by: product or service, company name, brand name and limit by geographic location.