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Marketing: Competitive analysis

Business & Management Librarian

Shikha Sharma

Room E53-168K

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Competitive analysis

Competitive analysis takes into consideration factors such as the market size and the market share, financial position, and reputation of key competitors. While some databases provide pre-packaged SWOT reports for various companies, not all companies are covered. Also, pre-packaged SWOT reports are usually not available for product categories or lines of business.When you cannot find a pre-packaged report, you will need to compile relevant data on current and potential customers as well as competitors. Use the following resources to find company profiles including information on key competitors, their major brands and products: