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Competitive analysis takes into consideration factors such as the market size and the market share, financial position, and reputation of key competitors. While some databases provide pre-packaged SWOT reports for various companies, not all companies are covered. Also, pre-packaged SWOT reports are usually not available for product categories or lines of business.When you cannot find a pre-packaged report, you will need to compile relevant data on current and potential customers as well as competitors. Use the following resources to find company profiles including information on key competitors, their major brands and products:
Find articles from major business publications about business conditions, management techniques, business trends, management practice and theory, corporate strategy and tactics, and competitive landscape worldwide. Quick Guide
Business Source Complete
Includes country reports, SWOTs, company profiles, and industry overviews. Try a search with [company name] and SWOT
Search by company name to find a list of competitors, suppliers and other pertinent information for your company. Available at Dewey Library; on-site access only
Lists public, private, and nonprofit global companies that can be searched using a set of criteria and downloaded. Company profile includes news, corporate overviews, financial data, market research reports, analyst reports, executive biographies, SWOT analysis, significant developments, strategic initiatives, industry norms, and market share.
EMIS (formerly ISI Emerging Markets)
Current country and company information from hundreds of sources for emerging markets in Africa, Asia, Australia, Europe, and the Middle East. EMIS includes country profiles and financials; macroeconomic statistics, forecasts and analysis; reports, data and news on mergers and acquisitions, financial markets, companies, and industries.
Access full-text articles from thousands of publications, including daily newspapers, magazines, journals, newswires, and trade publications. Click on the Companies/Markets tab in Factiva to find the latest company news, press releases, key financials, competitor list, and use the Search tab to find articles using your own keywords.
Lexis Nexis Academic provides access to the full-text of many news, business, and legal resources, including the New York Times. Create a company list using Dossier from "search by subject or topic" dropdown. Limit your search to companies within a specific industry, geographic area, or that meet a certain financial criteria. All results can be downloaded onto a spreadsheet.
A comprehensive resource for finding manufacturers, suppliers, product information, and CAD drawings. You can search by: product or service, company name, brand name and limit by geographic location.
Thomson ONE Research Reports (formerly known as Investext)
Analyst reports from major investment banks and other investment advisors. To find reports for a specific company, in Company Views, search by company name or ticker and click on Research folder. To find reports using specific keywords, click on Research under Screening & Analysis and enter relevant search parameters in the search form.
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