Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

MIT Libraries logo MIT Libraries

Search Account

Marketing: Competitive analysis

Business & Management Librarian

Shikha Sharma

Room E53-168K

More ways to get help


Ask Us
Ask a question, make an appointment, give feedback, or visit us.

Competitive analysis

Competitive analysis takes into consideration factors such as the market size and the market share, financial position, and reputation of key competitors. While some databases provide pre-packaged SWOT reports for various companies, not all companies are covered. Also, pre-packaged SWOT reports are usually not available for product categories or lines of business.When you cannot find a pre-packaged report, you will need to compile relevant data on current and potential customers as well as competitors. Use the following resources to find company profiles including information on key competitors, their major brands and products: