Marketing and Communications increases the visibility of the MIT Libraries and advances its mission by:
- Providing direction, coordination, and support for external communications, advertising, and promotion across the organization
- Ensure cohesive branding, style, and voice across all content and communications
- Telling stories of the Libraries’ impact on teaching, learning, research, the MIT community, and more
- Keeping the MIT community and others informed of library services, collections, activities, events, and research
- Managing the Libraries’ presence and messaging across print and digital channels, including social media
- Leading the ad hoc marketing team, a cross-departmental group focused on informing marketing strategy and ways to promote the Libraries’ resources, services, and programs
- Handling media requests and public relations in coordination with the MIT News Office
- Composing and editing text for:
- MIT Libraries news site
- Bibliotech, a semi-annual newsletter for the MIT community, alumni, and friends
- MIT Around Campus news
- Development communications
- Press releases
- Various Institute publications
Contact:
Brigham Fay
Director of Communications
brighamf@mit.edu
NE36-7311
617-253-5686
Ned Barnett
Marketing and Communications Assistant
bbarnett@mit.edu
NE36-7310
617-715-5864
